iFilm
ifilm.com was an online archive of short films, movie trailers, and other video clips of interest. Originally founded by Internet media entrepreneurs Rodger Raderman and Luke McDonough in 1997 as interactive film and media collective, it now hosts a variety of viral marketing videos, allowing these clips to spread between users easily.
On October 15, 2005, iFilm was purchased by MTV Networks in a multi-million dollar deal. It has since been rebranded as the online site of Spike.